Diggin’Dukes is a JMU Athletics online giving campaign and opportunity for the JMU Athletics community to come together to support JMU student-athletes with gifts to individual sport program funds.

Celebrate the depth and breadth of JMU Athletics’ history and help build our future by making a gift to the Dukes’ team(s) of your choice.

Start making your plans TODAY to make YOUR IMPACT on Tuesday, December 3, 2024 — Giving Tuesday — to support our student-athletes.
Diggin'Dukes is the one day that the JMU Athletics community has the opportunity to come together to collectively support the JMU Athletics individual sport program restricted gift funds.

JMU Athletics is proud to field 18 fully-funded varsity sport programs. Funds raised during the Diggin'Dukes campaign will support sport program initiatives that are above and beyond each program's fully-funded operating budget.
Diggin'Dukes is one campaign with 21 funds:

  • 18 Varsity Sport Programs;
  • Cheerleading;
  • Dukes LEAD (Student-Athlete Leadership Development Program); and
  • Duke Club Proud & True Fund
The Duke Club is the fundraising arm of JMU Athletics. Gifts to the Duke Club go to the Proud & True Fund to benefit all 18 varsity sport programs, cheerleading, and the JMU Athletics general operating budget.

HOW CAN YOU ENHANCE YOUR IMPACT?

Though the Diggin'Dukes campaign challenge is not until December 3, 2024, you can start making your plans to impact JMU student-athletes and sport programs now!

Join our Ambassadors Team — We need your help to make this day a success by:
Building Excitement: Show your Dukes pride and encourage participation in Diggin’Dukes.
Encouraging Giving: Share your reasons for giving back and encourage others to do the same.
Spreading Good News: Be the first to know and share exciting Diggin’Dukes updates and milestones.

If you would like to become an ambassador please email Ashley Doyle at doyle2ac@jmu.edu or (540) 568-3267

Host a Challenge — a giving challenge for which the donor sets a goal, financial or number of donors, to encourage participation.
If the goal is met or exceeded, additional funds are unlocked that go to benefit the sport program the challenge was supporting. 
If you would like to learn more about hosting a Challenge Gift; Please reach out to a Duke Club Development Officer to learn more:
Check & See if Your Company Matches Gifts — gifts that is made by an individual donor that are matched by the company at which the individual donor works. You can double or even triple your gift! Hundreds of companies will match your donations to JMU. Search for your employer or company name here. (Note: JMU is listed in most systems as James Madison University Foundation, Inc.)
For questions or additional information, contact the Duke Club at (540) 568-6461 or DukeClub@jmu.edu.