Seat & Parking Selection Overview

1. What is the annual seat and parking selection process?

The annual seat and parking selection process determines how season ticket holders and new buyers retain, upgrade, or select seat and parking locations. The process differs depending on whether the year is a renewal year or a reseating year. Selection order is based on Duke Club Rank, which reflects Priority Points earned through support of JMU Athletics.

2. Why does JMU Athletics conduct reseating and reparking every four years?

Reseating and reparking are conducted every four years to provide a fair and equitable opportunity for donors to improve their seat and parking locations. The process rewards sustained financial support and loyalty to JMU Athletics. It also ensures long-term consistency while periodically resetting inventory for competitive access.

Duke Club Priority, Rank, & Deadlines

3. How are Duke Club Priority Points and Duke Club Rank used in the selection process?

Duke Club Priority Points are accumulated through annual and lifetime giving, season ticket purchases, and consecutive years as a donor. These points determine a donor’s Duke Club Rank. Rank is used to assign selection appointment times, with higher-ranked donors selecting earlier.

4. What is a priority deadline and why is it important?

A priority deadline is the date by which required season ticket renewals, Entry Process participation, and applicable Duke Club gifts must be completed. Priority Points and Duke Club Rank are finalized based on an account’s status as of this deadline. Missing the deadline may result in loss of eligibility or lower selection priority.

5. What happens if I miss the priority deadline?

Accounts that miss the priority deadline may lose the ability to retain current seats or parking and may not be eligible to participate in the selection process. Entry Process submissions received after the deadline will not be considered. Inventory is not guaranteed for accounts that do not meet all requirements by the deadline.

6. Do I need to make a Proud and True Fund gift to participate in seat or parking selection?

A Proud and True Fund gift is not required to receive a selection time through the Entry Process. However, Duke Club Rank—and therefore selection order—is influenced by giving. Certain parking locations also require a minimum Proud and True Fund donation to be eligible for selection.

Entry Process & Selection Times

7. Does participation in the Entry Process guarantee season tickets or parking?

No, participation in the Entry Process does not guarantee access to season tickets or parking. The Entry Process provides a selection appointment, but all selections are subject to availability. Inventory is limited and determined by Duke Club Rank and selection order.

8. When will I receive my Duke Club Rank and selection appointment time?

Duke Club Priority Points and Rank are calculated after the priority deadline. Selection appointment times are then assigned based on Rank. Notification is typically sent by email within two weeks following the priority deadline.

9. What if I am unavailable to select my seats or parking during my appointment time?

If you are unable to select during your appointment, JMU Athletics can select on your behalf using submitted preferences and availability. Preferences must be provided in advance through the Entry Process or by contacting the Athletic Ticket Office. Selections will not be made without preferences on file.

Seat Assignments, Adjustments, & Inventory

10. When will my seat and/or parking assignments be confirmed?

Seat and parking assignments are confirmed after selections are completed, either by the account holder or by JMU Athletics if proxy selection is required. A confirmation email is sent once assignments are finalized. Renewed locations are confirmed only if all requirements are met by the priority deadline.

11. How do I make adjustments to my 2026 season tickets?

Due to the potentially nuanced nature of adjusting seats, please complete the following form. A ticket office representative will provide advice on the best process for your individual scenario going forward.

If you are able to change seat locations during the selection process, your ticketing account will be appropriately adjusted. Please note that seat contributions are non-refundable.

12. What if I am unavailable to select my seats or parking during my appointment time?

13. What if there is no more inventory by my selection time?

When there is no more inventory, we will notify everyone that the selection process is over. Reminder, if you purchased a $10 entry fee and receive a selection time, you are still not guaranteed tickets. If you have renewed your seats and we announce there is no more inventory before your selection time, you are still guaranteed your tickets. You would not, however, have the option to move your seats or add additional seats.

14. Will there be season tickets for sale after the selection process?

Unless JMU Men's or JMU Women's Basketball season tickets sell out during the selection process, there

will be season tickets available in various sections within the Atlantic Union Bank Center after the conclusion of the selection process.

15. Can I sit or park with the same people as in previous seasons?

Yes, if seats or parking locations are available at the time of selection. JMU Athletics cannot accommodate group seating or parking requests across multiple accounts. All selections are made on an individual account basis.

Single Game & Student Tickets

16. Is there free parking for JMU Basketball games?

Free parking is located by entering the South Entrance of the Ballard Parking Deck. Patrons are also encouraged to park in Surface lots D3, C12, and R4. More information about JMU Basketball parking can be found here.

17. How do I purchase Away Game Tickets?

JMU Basketball does not offer away game tickets for basketball games. Fans that wish to attend JMU Basketball games at away sites are encouraged to purchase through the host site directly.

18. I am a student; how do I get tickets?

JMU Basketball tickets are free for students. Student tickets for basketball games become available to claim on a monthly basis. Students may claim a ticket by logging into their student ticket account while inventory remains. Students are encouraged to join the Student Duke Club to receive 24-hour early access to student tickets.

Parking Eligibility & Selection

19. What is the minimum donation required for reserved season-long parking?

Reserved season-long parking is included for all basketball season ticket holders. Spot-specific parking requires a minimum $350 Proud and True Fund gift. Unless you had a spot-specific parking pass for the 2025-26 season, meeting the minimum donation does not guarantee access to parking. Parking availability is subject to selection order and inventory. All reserved parking spaces can be accessed by entering the North Entrance of the Ballard Parking Deck.

20. How do I select my parking space?

Eligible accounts will receive an email with their assigned selection time and login information. Parking selection is conducted online through the designated parking selection platform, where available lots can be reviewed in advance. Selection occurs when the assigned appointment window opens.